Unique Marketing Tips For Contractors To Boost Online Presence

Are you finding it challenging to market your contracting business online?

As a contractor, marketing strategies evolve every year, and what worked in the past may not be the most effective approach going forward. If you feel like your marketing efforts are not yielding the desired results, it’s time to try something fresh and unique in 2023.

Clarify Your Message

Before we delve into our out-of-the-box marketing tactics, it’s crucial to clarify your message. Without doing so, none of the following tips will work. Here are three things to consider.

• What services does your contracting business offer?
• Who is your target audience?
• What problems do they need solutions to?

Define Your Niche

Niching involves specializing in one service, problem, or audience segment. Many contractors resist this idea, fearing that it will lead to fewer clients and less work. However, the opposite is true.

When you specialize in one area, it enables you to become an expert in that specific field, making you more referable. Just like Michael Jordan, who focused on basketball and became a legend.

You may be competent in multiple areas, but to stand out in your industry, concentrate your time and energy on your niche.

Identify Your Audience

Narrowing your focus is just the beginning. You also need to identify your target audience. Understanding their needs and problems is critical to creating effective marketing strategies.

For instance, if you specialize in kitchen remodeling, your audience might be homeowners looking to upgrade their kitchen to increase their home’s value.

Alternatively, if you specialize in bathroom remodeling, your target audience could be elderly people looking to make their bathrooms safer and more accessible.

Once you’ve identified your niche and target audience, you can move on to the next step:

Website success: Understanding Your Customer

As a contractor, you understand the importance of customer satisfaction, and that starts with understanding what your audience cares about.

By putting yourself in their shoes and identifying their problems and opportunities, you can create a website that speaks directly to them and builds trust and loyalty.

Take the time to define your niche and your ideal customer, and then use that information to craft messaging and content that resonates with them.

The Power of Podcasting for Contractors

With over 424 million podcast listeners worldwide, podcasting is a powerful tool for contractors looking to reach new audiences and establish themselves as experts in their field.

Guest Appearances on Podcasts

By appearing as a guest on podcasts that cater to your ideal customer, you can introduce yourself to a brand new audience and establish yourself as a trusted authority in your niche.

Whether you specialize in dental office construction, fixer-upper remodeling, or any other area of contracting, there’s a podcast out there that speaks directly to your audience.

Start Your Own Podcast

If you enjoy the podcasting experience and want to take things to the next level, consider starting your own show.

By keeping your content niched to your specific audience, you can build a loyal following of people who are interested in the topics you have to discuss, whether that’s paving, roofing, flooring, or any other aspect of contracting.

With a little effort and creativity, you can leverage the power of podcasting to reach new customers and build your business.

Get Published in Targeted Publications

You may already have ideas and topics you discuss on podcasts that can be repurposed for publications and other blogs. The best part is that you don’t need to be a great writer to get published. Use a voice-to-text app or transcription service to dictate your ideas, and find a freelancer to edit and polish your written piece. Reach out to publications and bloggers that cater to your target audience. Don’t limit yourself to construction industry publications. By reaching a new audience, you’ll gain more exposure for your business.

Self-Publish a Book to Establish Expertise

Want to establish yourself as an expert in your field? Publish a book and add the title of “author” to your byline. Self-publishing via Amazon KDP is easier than ever. Start by coming up with a concept for your book and outlining your ideas. If writing isn’t your strong suit, dictate and transcribe your ideas. Utilize self-editing tools like Grammarly or hire a freelancer to edit your manuscript. Use Canva or find a freelancer to design a book cover for you. Once published, you’ll have one more support beam to back up your expert status and gain credibility in your industry.

Leverage Social Media with Short-Form Video Content

Short-form video content has become increasingly popular thanks to the rise of platforms like TikTok. Use this format to share your expertise and build your audience. Pick one topic and share a single tip in 30 seconds or less. Include a call-to-action directing viewers to your website, YouTube channel, or other content. Keep your videos focused on your target audience and aim to win as a short-form video creator.

By implementing these marketing strategies from Dreams Animation, you can take your contractor business to the next level and reach new audiences. Don’t rely on word-of-mouth alone, take action and proactively market your business.

At Dreams we understand the activities of a roofing entrepreneur and we know that he does not have time. Because of them, we have created a plan specifically for you, where we take care of these updating tasks on a monthly basis without you having to pay a salary of what the American market demands today for an expert in these matters. For just $299/month we can do maintenance, design, and multiple actions to keep them relevant.

Boost Your Contractor Business with Better Blogging Strategy in 2023

As a contractor, having an online presence has become more important than ever. With Google’s new algorithm update called the Helpful Content Update, websites with unhelpful or unsatisfying content will be targeted. This is where Dreams Animation comes in, a website development and maintenance company that can help you create high-quality content that is sure to attract potential customers.

If you’re blogging for your business, it’s time to re-evaluate your blogging strategy and existing content. Short, unhelpful, or keyword stuffed pages are no longer effective. Google has provided some questions to help you build human-first content. Do you have an intended audience that would find the content useful? Does your content demonstrate first-hand expertise? Does your site have a primary purpose or focus? Will someone leave feeling satisfied after reading your content?

To win the content game with this new algorithm update, it’s crucial to be clear about your niche, who you serve, and what your audience cares about. Write content aimed at your core audience and niche, be the expert in your field, and you’ll start attracting those online searchers who are looking for you. Dreams Animation can help you achieve this with their website development and maintenance services.

So which of these five marketing tactics will you deploy in 2023 to take your contractor business to the next level? Invest in a high-quality website with the help of Dreams Animation. With their expertise in website development and maintenance, you’ll be able to create a strong online presence that showcases your expertise and attracts potential customers. Don’t get left behind in the digital age, start improving your blogging strategy today with the help of Dreams Animation. Call us at 212.212.202.0767 or schedule an appointment on our website dreamsanimation.com so we can help you achieve your digital marketing goals and grow your business.